BLOG POSTINGS AND MUSINGS

The latest tweak from Google to its search algorithm has further squeezed low-quality content. But some at eBay may strongly disagree with that opinion. Apparently the new adjustment, dubbed Panda 4.0, has hammered up to 80% of eBay's search results.

Winners and losers from the adjustment have been ranked. Hammered as well is Ask.com, yellowpages.com, history.com among many others. Winners include glassdoor.com, medterms.com, and somewhat surprisingly buzzfeed.com. While some might question Buzzfeed's approach, they are apparently being awarded by the Google adjustment for providing new, original content.

The initial takeaway from this is: your original content can't just be your own, it has to strive to be original. So while in the past a site might have been able to garner search results for yet another article on properly cooking an egg, or explain what basketball is, now a more original zest for content will be supposedly awarded.