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You won't believe who it is, mainly because you've never heard of him. Apologies for the excessively hyped-up headline, but it was entirely intentional.

BusinessInsider.com has a great piece about a web designer from Ohio with his own viral story empire, called ViralNova, that aggregates stories and sends them into overdrive with emotional and striking headlines.

Fascinatingly, one of his key motivators is a famous ad (shown at right) from 1926, known as "They Laughed When I Sat Down At The Piano — But When I Started To Play!"

Scott DeLong, the creator, founder and currently sole employee of ViralNova, says this of the ad:

"We want to feel on top of the world, and this ad promises your moment of glory all in just a few relevant words. That's why it works."