Deep read on fighting digital ad fraud

New initiatives to Google to root out bogus ads are well overdue. As an occasional purchaser of programmatic ads, these kinds of spoofs are an ongoing headache.

According to leaders of the ads.txt project, the fix is to "increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory."


Joomla 3.5

Some quality new features added to the latest version of Joomla. This is very nice:

Drag and Drop Images: Adding an image is now as easy as dragging and dropping it from your computer directly into the content. This works anywhere that you are using the default TinyMCE WYSIWYG editor.

Taking Work Breaks Through the Ages

1925: Check on dance marathon

1935: Check on horse races

1945: Check on war

1955: Check on war buddy

1965: Check on martini

1975: Check on lava lamp

1985: Check on salad bar

1995: Check on rollerblades

2005: Check on flash mob

2015: Check on social media hoo-ha


And as well...


Before June 29, 2007: Sit on crapper with newspaper

After June 29, 2007: Sit on crapper with smartphone


And even moreso...

1900-1999: Go outside for a cigarette




Advocating for local CSS over global CSS

Stumbled across a great article today called The End of Global CSS. It covers the shortcomings of the CSS we know and love put up with, such as terminology battles, unintended side effects, and an implementation method inconsistent with most of modern computing.

As the article states, "No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability."

I haven't had a good chance to test the method yet, but in its state of intent, it does what many great products usually do: they solve a problem you didn't know you had.

Think CSS isn't a problem? How about after this scenario: make changes to your CSS in the confidence you're not inadvertently changing elements elsewhere in the page.

Sound familiar? As the author says, "We’ve introduced a sane scoping model to our CSS." Read the article for the full effect.

Joomla stays in the game

Overall I've been very happy with the versions of Joomla 3. Here's a brief highlight of items I like, and perhaps a few I don't:

  • The Update Manager is a vast improvement over previous update methods. I administer a site using a "competing" CMS, and it still relies upon file management for updating software. It's barbaric every time I lay my hands on it. "Where's my rock knife to run the FTP?"

  • Another big step is Version Management, for salvaging previous article iterations. For the sake of your users, activate this tool, and you might find yourself using it as well. 

  • This isn't my area of expertise, but the eco-system for both quality free and commercial extensions seems healthy.

The Unknowable Source of Innovation

Relentless flare ups of creativity and innovation in the web dev field continue to surprise me. Today, October 9th 2014, one of the hottest apps going is called Ethan. What does it do? Oh, it lets you message a guy named Ethan. Full name: Ethan Gliechtenstein.

What?! Why would this be the top app? Because it's such a simple idea, it's beautiful.

It's creator realized he wanted a simple way for his friends to contact him. He says he's been moving himself away from Facebook, and this was his solution. It's beauty is in how perfectly it solves a problem many of us face. We want to contact those closest to us, and we have so many ways, sometimes it's unclear which is the best. Imagine if you had a direct messaging line to your partner, or your best friend, or your children.

After the app took off, it appears to have morphed into a stranger-to-stranger random advice service. But the requests for customized versions have been pouring in, and right there is the wonderful intersection of creativity and innovation.