bjorn-vandervoo-2014Hi, I'm Bjorn van der Voo, I'm a webmaster, digital champion, and marketing manager based in Portland, Oregon.

Formerly focused on magazine and trade publications, my work has evolved into web publishing strategies for a broad range of clients. My four main focuses are webmaster services, digital marketing, project management, and print publishing.

I help businesses with a range of services in the digital realm, from content creation to web system setups to marketing outreach. I can also help identify emerging revenue streams and foresee ways to keep processes flowing long after my work is done.

My plain-speaking manner enables me to work with a wide variety of clients and make complex projects look simple.

BLOG POSTINGS AND MUSINGS

Upheavel in SEO land

Google has yanked on the table cloth again. The behemoth search and web services company announced they will start encrypting nearly all searches by the end of the year. This means analytics and SEO monkeys will see a further sharp rise in "not provided" for traffic referral sources.

This has generated such morbidly amusing headlines as "The Day that SEO Died (Sort of)" and "Good bye to Keyword Data." Websitemagazine.com predicts established companies like Moz will see a rise in new business. And submitinme.com sums it up nicely by stating "As the giant of search engines, Google can do whatever it likes, whenever it wants… Still we made strategies that work and adapt well in all situations. And this scenario is nothing different."

Trying to rein in Kim Kardashian's tweets

I can't think of a more daunting task than trying to rein in Kim Kardashian and her fellow social media crazed celebrities. But the FTC might be trying to do that. And what the government wants, well, it usually gets.

Specifically the FTC are taking a dim view of all the undisclosed paid ads and sponsorships in social media feeds. For the first time in 13 years, the FTC have revised their guidelines for online advertising, which I like to imagine they originally wrote under the oppressive haze of Y2K fever while watching Will Ferrell on SNL.

These revisions are pretty timely, given many current examples of certain unclear tweets. BusinessInsider.com has a few great ones in regards to Ms. Kardashian (Mrs. Kris Humphries? Mrs. Kanye West? I can't remember.) 

This is handy for the rest of us advertising monkeys much much (much much much) farther down the food chain from the celebrity twittersphere. All corners of publishing and media are looking at their revenue streams, and reviewing what works and what doesn't work. It would be nice to know, as well, what's allowed and what isn't.

But the big question is, will the FTC enforce the rules, or not?

Great Resource on Website Hacks

I'm not sure what's worse... a flea infestation on your dog, or an invasive hack on your website. Either way, you'll feel like you're endlessly scrubbing, cleaning, and cleansing until your brain is numb.

It was during a recent website hack that I found this article on "pharmaceutical hacks," .htaccess malware and more. The author goes above and beyond the call of duty to lay out numerous examples and scenarios, and the comments section is a valuable resource as well.

The Marketing Technology Landscape

Marketing-tech-landscape-smA great diagram has been created showing the complexity of the marketing technology landscape. Click the image to check it out, or click here.

And here's a link to the original post.

Seems like a drinking game could be built around it. Sip once if you recognize a company, take a big chug if you work with it daily...

Super Duper Leaderboards

Interesting news that Google Adsense is embracing some of the IAB's rising stars. In particular this time, they're letting in the 970x90 Super Leaderboard. Makes sense, since the advantage of the desktop is going to be big graphics. Your phone will dish info & gossip, your tablet will let you comfortably immerse into things, and the desktop will be big graphics, and for a while at least, faster and deeper productivity.

Personally, I'm liking some of the new packages, especially in terms of page dominance. As a viewer, I would prefer to have webpages supplemented with a single, consistent, beautifully designed ad campaign. It makes the user experience more integrated, and less distracting than the blinking, jumping, and flashing of web ads past.