bjorn-vandervoo-2014Hi, I'm Bjorn van der Voo, I'm a webmaster, digital champion, and marketing manager based in Portland, Oregon.

Formerly focused on magazine and trade publications, my work has evolved into web publishing strategies for a broad range of clients. My four main focuses are webmaster services, digital marketing, project management, and print publishing.

I help businesses with a range of services in the digital realm, from content creation to web system setups to marketing outreach. I can also help identify emerging revenue streams and foresee ways to keep processes flowing long after my work is done.

My plain-speaking manner enables me to work with a wide variety of clients and make complex projects look simple.


Trying to rein in Kim Kardashian's tweets

I can't think of a more daunting task than trying to rein in Kim Kardashian and her fellow social media crazed celebrities. But the FTC might be trying to do that. And what the government wants, well, it usually gets.

Specifically the FTC are taking a dim view of all the undisclosed paid ads and sponsorships in social media feeds. For the first time in 13 years, the FTC have revised their guidelines for online advertising, which I like to imagine they originally wrote under the oppressive haze of Y2K fever while watching Will Ferrell on SNL.

These revisions are pretty timely, given many current examples of certain unclear tweets. has a few great ones in regards to Ms. Kardashian (Mrs. Kris Humphries? Mrs. Kanye West? I can't remember.) 

This is handy for the rest of us advertising monkeys much much (much much much) farther down the food chain from the celebrity twittersphere. All corners of publishing and media are looking at their revenue streams, and reviewing what works and what doesn't work. It would be nice to know, as well, what's allowed and what isn't.

But the big question is, will the FTC enforce the rules, or not?

Great Resource on Website Hacks

I'm not sure what's worse... a flea infestation on your dog, or an invasive hack on your website. Either way, you'll feel like you're endlessly scrubbing, cleaning, and cleansing until your brain is numb.

It was during a recent website hack that I found this article on "pharmaceutical hacks," .htaccess malware and more. The author goes above and beyond the call of duty to lay out numerous examples and scenarios, and the comments section is a valuable resource as well.

The Marketing Technology Landscape

Marketing-tech-landscape-smA great diagram has been created showing the complexity of the marketing technology landscape. Click the image to check it out, or click here.

And here's a link to the original post.

Seems like a drinking game could be built around it. Sip once if you recognize a company, take a big chug if you work with it daily...

Super Duper Leaderboards

Interesting news that Google Adsense is embracing some of the IAB's rising stars. In particular this time, they're letting in the 970x90 Super Leaderboard. Makes sense, since the advantage of the desktop is going to be big graphics. Your phone will dish info & gossip, your tablet will let you comfortably immerse into things, and the desktop will be big graphics, and for a while at least, faster and deeper productivity.

Personally, I'm liking some of the new packages, especially in terms of page dominance. As a viewer, I would prefer to have webpages supplemented with a single, consistent, beautifully designed ad campaign. It makes the user experience more integrated, and less distracting than the blinking, jumping, and flashing of web ads past.

Closer to the face

UPDATE ON AUG. 25, 2013:
Since I originally wrote this blog post, the term "responsive design" has taken a firm hold across publishing channels, thankfully replacing the outdated phrase, "mobile development."



In my last post I wrote about how we need to ditch the web dev phrase "mobile development." That's because that phrase doesn't get to the true meaning of the term. It's not just about designing for mobile, it's about device detection.

Web dev needs to be built to detect what type of device is looking at it, and then feed out the best layout. That's because there will always be another phase, another transition in computing. Smartphones are just another phase, so there's no reason to tie a conceptual phrase to it.

Along those transitional lines, the next possible battlefield is enhanced optics, or glasses. Google Glass is already out for developers to play with. And apparently Microsoft has now filed a patent headed in the same direction. In that article at BI, the writer makes a good point that computers keep getting closer to the face:

"First they were in big rooms, then they sat on desktops, then they sat on our laps, and now they're in our palms. Next they'll be on our faces.... (Eventually they'll be in our brains.)"