bjorn-vandervoo-2014Hi, I'm Bjorn van der Voo, I'm a webmaster, digital champion, and marketing manager based in Portland, Oregon.

Formerly focused on magazine and trade publications, my work has evolved into web publishing strategies for a broad range of clients. My four main focuses are webmaster services, digital marketing, project management, and print publishing.

I help businesses with a range of services in the digital realm, from content creation to web system setups to marketing outreach. I can also help identify emerging revenue streams and foresee ways to keep processes flowing long after my work is done.

My plain-speaking manner enables me to work with a wide variety of clients and make complex projects look simple.


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Deep read on fighting digital ad fraud

New initiatives to Google to root out bogus ads are well overdue. As an occasional purchaser of programmatic ads, these kinds of spoofs are an ongoing headache.

According to leaders of the ads.txt project, the fix is to "increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory."


Joomla 3.5

Some quality new features added to the latest version of Joomla. This is very nice:

Drag and Drop Images: Adding an image is now as easy as dragging and dropping it from your computer directly into the content. This works anywhere that you are using the default TinyMCE WYSIWYG editor.

Taking Work Breaks Through the Ages

1925: Check on dance marathon

1935: Check on horse races

1945: Check on war

1955: Check on war buddy

1965: Check on martini

1975: Check on lava lamp

1985: Check on salad bar

1995: Check on rollerblades

2005: Check on flash mob

2015: Check on social media hoo-ha


And as well...


Before June 29, 2007: Sit on crapper with newspaper

After June 29, 2007: Sit on crapper with smartphone


And even moreso...

1900-1999: Go outside for a cigarette




Advocating for local CSS over global CSS

Stumbled across a great article today called The End of Global CSS. It covers the shortcomings of the CSS we know and love put up with, such as terminology battles, unintended side effects, and an implementation method inconsistent with most of modern computing.

As the article states, "No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability."

I haven't had a good chance to test the method yet, but in its state of intent, it does what many great products usually do: they solve a problem you didn't know you had.

Think CSS isn't a problem? How about after this scenario: make changes to your CSS in the confidence you're not inadvertently changing elements elsewhere in the page.

Sound familiar? As the author says, "We’ve introduced a sane scoping model to our CSS." Read the article for the full effect.